About

Thank you for visiting my website. You can drop me a message via the contact page to find out more about my media and communications services or connect via LinkedIn. For now, here is a quick CV-style snapshot summarising some of my experience in the industry:

  • Outstanding track record working within complex political environments and providing high-level communications advice, expertise and coordination to senior leaders including the Mayor of London, Sir Sadiq Khan;
  • A strong team player with experience of line and matrix management and supporting, developing and influencing colleagues and teams;
  • Experience of creating and delivering tailored external communications and engagement strategies, campaigns, plans, and solutions which support a vision;
  • Significant background working as a digital, print, video and social media journalist on national and international stories for diverse audiences before transitioning to communications. Strong record of delivering under pressure and at pace;
  • Flair for setting up political and stakeholder visits along with producing proactive/reactive statements, writing briefings and press releases, overseeing interviews and journalists, selling in stories and securing positive media coverage;
  • Outstanding experience handling sensitive issues and media queries where there is a substantial reputational risk, including providing out-of-hours duty press support, corresponding with Private Offices and dealing with major incidents;
  • Excellent understanding of how to use communications to raise the profile, credibility and influence of organisations, businesses and start-ups as well as change perception, manage change and find solutions to business issues through close working with high-level policy officials;
  • Proven experience of monitoring and evaluating the impact of activity alongside capturing and utilising lessons learned to maximise opportunities for continuous improvement and ensure value for money;
  • Trained videographer with excellent technical and video editing skills, including a growing knowledge of how to utilise AI creative tools to empower storytelling, enhance quality control of content and support research;
  • Career history of working for high-profile organisations across the UK as a journalist as well as experience working in UAE, wider Middle East region, Australia, New Zealand, Caribbean, United States of America and Europe;
  • Seasoned media trainer providing guidance and public relations expertise to a wide-range of people;
  • Accomplished interviewer with significant experience interviewing sporting stars such as Roger Federer, Novak Djokovic, Andy Murray, Billie Jean King, John McEnroe, Usain Bolt, Mo Farah, Jessica Ennis-Hill, Zinedine Zidane, Steven Gerrard, David Beckham, Frank Lampard, Anthony Joshua and Shane Warne to name but a few.

In addition, some of my work credits include: